Food Packaging Design
A point of choice is the situation where a prospect or buyer will take action to move to the next step in the buying process. Research, request information, make a purchase, choose a product on the shelf, respond in some way. Unlike advertising or public relations that's designed to build awareness, the point of choice is focused on immediate response - taking action towards a purchase.
Think of it this way. Have you ever gone to the grocery store with five things on your list, but walked out with a full cart?
You made purchase decisions at the point of choice, in this case probably responding to an enticing packaging design or featured items or displays. That's why display space at the checkout is considered premium point of sale. And why end-aisle displays are sought after by food and beverage manufacturers.
You didn't add those extra items to your cart because you were responding to an ad. You added them because something compelled you to take action while you were in the store. You were hungry. Or looking for something interesting for dinner or dessert.
If you're marketing products sold on the shelf in a retail environment, your packaging is an essential point of choice. Ask yourself:
Does the package stand out on the shelf to grab attention? Does it differentiate from those around it or does it blend in as one of the crowd?
If someone picks up the product, will the package engage them? Is there a story being told on the label or with the design?
Is the design appealing and does it fit the product's profile and positioning?
We choose with our eyes and our emotions. If it looks good, we expect it to taste good. If there's a witty and engaging story that says the product is local, the company is owned by farmers, or there's something special about the recipe, that gives us more reasons to try it. Food packaging design needs glamour flavor descriptors and a story to make it authentic.
As consumers, we want to know about our food products - where they come from, who's behind them, how they're made. We want our food to be enticing, flavorful, unique, interesting, and of course, really yummy. Create an "ad" on the shelf with food packaging design, an ad that reaches out and grabs someone wandering down the aisle looking for something wonderful to try!
The following example of food packaging for those of you who are looking for inspiration or a source of ideas as well as product design packaging of food packaging designs inspiration.
Think of it this way. Have you ever gone to the grocery store with five things on your list, but walked out with a full cart?
You made purchase decisions at the point of choice, in this case probably responding to an enticing packaging design or featured items or displays. That's why display space at the checkout is considered premium point of sale. And why end-aisle displays are sought after by food and beverage manufacturers.
You didn't add those extra items to your cart because you were responding to an ad. You added them because something compelled you to take action while you were in the store. You were hungry. Or looking for something interesting for dinner or dessert.
If you're marketing products sold on the shelf in a retail environment, your packaging is an essential point of choice. Ask yourself:
Does the package stand out on the shelf to grab attention? Does it differentiate from those around it or does it blend in as one of the crowd?
If someone picks up the product, will the package engage them? Is there a story being told on the label or with the design?
Is the design appealing and does it fit the product's profile and positioning?
We choose with our eyes and our emotions. If it looks good, we expect it to taste good. If there's a witty and engaging story that says the product is local, the company is owned by farmers, or there's something special about the recipe, that gives us more reasons to try it. Food packaging design needs glamour flavor descriptors and a story to make it authentic.
As consumers, we want to know about our food products - where they come from, who's behind them, how they're made. We want our food to be enticing, flavorful, unique, interesting, and of course, really yummy. Create an "ad" on the shelf with food packaging design, an ad that reaches out and grabs someone wandering down the aisle looking for something wonderful to try!
The following example of food packaging for those of you who are looking for inspiration or a source of ideas as well as product design packaging of food packaging designs inspiration.